Porters 5 force ( industry attractiveness) on Carrefour attempting to to enter new foreign market of India,with
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Porters 5 force ( industry attractiveness) on Carrefour attempting to to enter new foreign market of India,with citation and reference.
12 Cs key factors in relation to the chosen new market, with citation and reference.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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