Question: Porters five-factor model provides a structure for analyzing the investment value of an industry or market/submarket, i.e., how profitable the average firm in the industry

Porters five-factor model provides a structure for analyzing the investment value of an industry or market/submarket, i.e., how profitable the average firm in the industry will be. Using this structure, assess whether each of the five factors is "good", "bad", or "uncertain" news for the retail banking industry (e.g., Wells Fargo, Fifth Third, etc.). Based on this analysis, what level of ROI would you expect firms in the industry to achieve, on average?

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