Porter's value chain is not without its critics. Some problems reported by others were presented during the guided practice session. You may find othe by conducting some basic research. Here are a few: - Concern that a company's wider strategic vision may be lost when all operations are broken down into small segments. - Value chain analysis is much harder to use as a way of understanding a competitor, due to the information required. - Value chain analysis is not good at linking each activity in the chain together. Supply chain management is about how each activity relates to its neighbours. - Procurement is presented as a support activity, yet can be a major determinant of quality. - Value chain analysis does not work well where the product / offering is highly customised. It is for grinding down the cost of commoditised products, not bespoke ones. How might you use Porter's value chain, and how would you overcome its shortcomings? Where does the management and coordination role fit within the value chain? Is it a support activity that is not shown: a 'necessary evil'? Is management exempt from a technique that aims to drive down costs? Note down your thoughts. Aim to write 130 words