Positioning Analysis $(30\%)$

Presenter need to demonstrate with explanation the $$Perceptual Map$$ of the brand vis$--$vis its major competitors.

Presenter need to clearly identify the brand$$s positioning based of evidence.

Presenter need to provide the rationale for the brand$$s positioning vis$--$vis the major competitor brands positionings.

Presenter need to identify the competitive advantage the company relies on to make the brand$$s positioning successful.$$

Tools and Resources