Question: Positioning analysis a . is a visual aid to understanding a product - market. b . always leads a firm to segmenting and not combining.

Positioning analysis
a. is a visual aid to understanding a product-market.
b. always leads a firm to segmenting and not combining.
c. shows that managers and customers usually view present brands similarly.
d. helps managers understand the actual characteristics of their products.
e. is not a product-oriented approach.
Positioning analysis a. is a visual aid to understanding a product-market.

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