Positioning and Differentiation for Disney

Positioning and differentiation explain what you want to be known for in the market, and how you are different from competitors. Respond to the following questions.

Competitive Advantages

List the competitive advantages of the product, service or organization you$$re focusing on: the things that make it different from competitors in positive ways.

Market Niche and Positioning Strategy

Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?

Positioning Statement

Develop a positioning statement using this formula: $$To $[$target audience$],[$product$/$service$/$organization name$]$ is the only $[$category or frame of reference$]$ that $[$points of differentiation$/$benefits delivered$]$ because $[$reasons to believe$].$

Repositioning Considerations

Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?

Branding

Brand Description

What is the $$brand$$ you are trying to build? What do people think about this brand today, and how do they experience it$?$

Brand Promise

What is the brand promise for this brand? If one hasn$$t been defined yet, create one. If you believe the brand promise needs improvement, please suggest how you would refine it$.$ Why is your recommended brand promise a good fit?