Question: Positioning, as the third step in the segmentation, targeting, and positioning method, is a tool that companies use. They use this tool to identify and

Positioning, as the third step in the segmentation, targeting, and positioning method, is a tool that companies use. They use this tool to identify and emphasize one element of its products that their target market cares about. It is used to differentiate the brand from competitors. Also, positioning attaches some element of the product or service emotionally to its target market. For example, think about marketing that advertises a car company and how it may be focused on safety; a computer or Tech Company and its simplicity, making people's lives easier; and a motorcycle company is known for freedom.

In 35-paragraphs, answer the following questions:

Consider the very popular clothing line in the sportswear article.

How is this product brand positioned for its target markets wants and needs?

Why is this positioning important to its target market? How are competitors products positioned in comparison to this sportswear company?

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