Question: Positioning can be easily explained as how the consumer views your product or service vs the competition. Are you a leader or a follower

Positioning can be easily explained as how the consumer views your product or service vs the competition. Are you a leader or a follower in your industry? For example: Pepsi: positions themselves as the beverage of the new generation, Subway: positions themselves as the "eat fresh" burger alternative, Nike: wants you to "just do it" positioning themselves as the go to company for sports apparel. Using what you learned from your readings, describe the positioning of 3 of your favorite companies. How do they compare to their competition?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Swifty is a licensed dentist. During the first month of the operation of her business, the following events and transactions occurred. April 1 Invested $23,000 cash in her business. 1 Hired a...

Part 1 - Consumer Behavior:How People Make Buying Decisions Learning Outcomes Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those...

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

It is an extremely hot and sunny day on Far Rockaway beach. However, there is only one shop selling non-dairy ice cream; the shop is a monopolist retailer of ice cream. There are two types of people...

Bruce Leichtman is president of Leichtman Research Group, Inc. (LRG), which specializes in research and consulting on broadband, media, and entertainment industries. In a recent survey, the company...

a. Calculate the molar solubility of SrF2 in water, ignoring the basic properties of F-. (For SrF2, Ksp = 7.9 10-10) b. Would the measured molar solubility of SrF2 be greater than or less than the...

In your opinion, which level of the tripartite model of personal identity (individual level, group level, or universal level) is most important in the conceptualization of clients?

The intangible assets section of Willingham Company at December 31, 2014, is presented below. Patents ($100,000 cost less $10,000 amortization) ...... $ 90,000 Copyrights ($60,000 cost less $24,000...

QS 16-5 Indirect: Computing cash flows from operations LO P2 Net income Depreciation expense Accounts receivable increase (decrease) Inventory increase (decrease) Accounts payable increase (decrease)...

Digital Healthcare Co., a mid-size electronic medical device maker, has decided to downsize as a measure to reduce cost in response weak demand. The company is considering implementing one of two...

The following table presents measurements of the tensile strength (in kilopascals) of asphalt-rubber concrete beams for three levels of binder content and three levels of rubber content. a. Can you...

True or false: When the sample size is large, confidence intervals and hypothesis tests for 1 are valid even when the assumptions of the linear model are not met.

Federal Credit Bank has a loan receivable from Hawthorne Construction Company. Hawthorne is late making payments to the bank, and Robert Wheeler, a Federal Credit Bank vice president, is helping...

The following inventory transactions apply to Willow Company for 2012. The beginning inventory consisted of 175 units at $\$ 34$ per unit. All transactions are cash transactions. Required a. Record...

Sphere A carries $6.0 \mathrm{nC}$ of charge. It is placed $100 \mathrm{~mm}$ from sphere B, which carries $3.0 \mathrm{nC}$ of charge. Assume the spheres are much smaller than their separation...

Element A B C D E F G H I J K L Predecessors - - A B C,D E F F H H I,J G,K Q1 - If this assembly was completed in a single cell, how many units will that cell produce per day, in a factory that runs...

If a force of F = 50 Ib is applied to the pads at A and C, determine the smallest dimension d required for equilibrium if the spring has an unstretched length of 1 ft. B 1 ft 1 ft F k = 15016/fr 1ft...

Dr. Jones develops an outpatient vascular surgical procedures center attached to his office. He equips the center with a fluoroscopy unit, and all the requirements for a single specialty operating...

Describe your responsibilities as a health care manager as they apply to fraud and abuse. What if you were a unit manager? A department manager? A member of the executive division?

Compare and contrast licensure and credentialing.

The data represent different ways to classify a group of 100 students in a statistics class. Construct a bar chart and pie chart to describe each set of data. 2. Status Frequency Freshman 32...

4. Groups of People Fifty people are grouped into four categoriesA, B, C, and Dand the number of people who fall into each category is shown in the table: a. Construct a pie chart to describe the...