Positioning is an important part of any organization's marketing strategy. Porter's (1980) generic strategic framework has been an important theory in shaping senior marketers' thinking on how to position their owl organization in order to achieve a competitive advantage.

Critically discuss the validity of Porter's generic strategies as a tool to help achieve a sustainability competitive advantage.

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Porters generic strategies introduced by Michael Porter in 1980 outline three primary approaches for organizations to achieve a competitive advantage ... View the full answer