Positioning is an important process--marketers can use physical positioning or perceptual positioning. What is a limitation of physical positioning?

		Rarely useful in undertaking a positioning analysis because they are based primarily on technical rather than on market data
		Customers' attitudes toward a product are often based on social or psychological attributes.
		Working with too many partners that do not understand your offering
		Competitive offerings of many industrial goods and services cannot be typically evaluated on the basis of physical characeristics