Question: Positioning Map (150-200 words) - Key competitors Position in the market - Market share owned by them - Key criteria for evaluation on the positioning

Positioning Map (150-200 words) - Key competitors Position in the market - Market share owned by them - Key criteria for evaluation on the positioning map and explanation - Positioning Map Evaluation of the External environment (MACRO ENVIRONMENT) (This graph is suggestive. You can use PESTEL ; PEST or any other combination that best suits your organisation) Please explain 34 factors under each heading (pertaining to the specic environment of your organisation) - Sources reflect the source from which you have derived this information. - Please note that some of the key factors will be used in the SWOT analysis chart under (opportunities and threats)

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