Positioning Map

Create a positioning map for an organization of your choice. Select an organization to analyze. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course. Assess your chosen organization against potential competitors.

Complete the following:

• Using the Positioning Map Template linked above, determine two important factors and descriptors for the ends of the continuums, such as capacity, customer service, convenience, et cetera.
• Include your organization's competitors in your map for the same two factors you chose for your selected company.
• Analyze the results.
• Discuss issues that leaders face when interpreting these results.