Positioning on perceptual maps: Based on information in Table 1 and 3, place Crescent Pure in the following perceptual maps. Based on Crescent Pures and its competitions position in the maps, and pricing of the product, develop a tag line for Crescent Pure that positively differentiates it in its target market and also aligns well with the value that the actual product provides. Discuss why the tagline would help positively differentiate the product (5 points).

Based on information in the case and the above perceptual map, recommend which market should Crescent Pure be targeted at (Energy drinks, sports drinks or health drink) and how the product should be positioned in the market. Discuss main reasons to support the positioning (5 points).