Question: Positioning - there is only so much information a person can remember about a product - the book says there may be room for three.

Positioning - there is only so much information a person can remember about a product - the book says "there may be room for three." If your product doesn't fill one of those 3 spots then you must de-position a competitor in order for a different product to take its place.
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Positioning - there is only so much information a person can

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