Positioning Your I-Brand - For this assignment, you are to develop a brand concept for one of the most important brands you will ever have responsibility for: yourself. To begin, watch the three videos in this module: Writing a mission statement(Link will open in this tab.); Positioning and brand equity(Link will open in this tab.); and Three questions you need to ask(Link will open in this tab.). Then, read Keller, Sternhall & Tybout (2002): Three Questions You Need to Ask About Your Brand(Link will open in this tab.). Finally, based on the videos, the reading, and our class discussions about positioning, develop a 1-2 (no limit for words) page positioning plan for your professional self as a brand. Your plan should include:

1. 1. A mission statement
   2. Your target market
   3. Your competitive frame of reference
   4. Your points of parity
   5. Your points of difference
   6. A positioning statement