Positive comments about the new hand cream samples have been received at Vitality Natural Care, but Britney doesn't want to limit her sales of the new product to her current clientele. Her goal is to create new market niches. Up until now, word$-$of$-$mouth referrals and in$-$person interactions with Britney at marketplaces have been the primary sources of Vitality's customer growth. Britney has been thinking of different ways to promote and sell the hand cream. She wants to concentrate on a single new market niche and develop a marketing strategy for the hand cream because she is unable to allocate a substantial sum of money to marketing and sales.

Britney is also conscious that, despite her background in in$-$person sales at markets, she hasn't given online sales any thought. Products are sold on Vitality's website, but she has not proactively sought to grow online sales. She would like to understand how a social media salesperson could increase sales, particularly for the new hand cream.

In addition, there is a trade fair coming up and Sophie $($who Britney employed to work in production of the hand cream$)$ has said she would like to assist Britney with Vitality's stall. Sophie has no sales experience so$,$ as a first step, Britney wants to explain personal selling.

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First, marketing

For the next six months, Britney should concentrate on two marketing goals for the new hand cream. Explain your decisions with each one.

Give a brief description of a new market niche that Britney plans to concentrate on over the next six months and discuss why it is a great opportunity for her new hand cream. setting.

Provide suitable suggestions for each of the fundamental four components of the marketing mixproduct, pricing, place, and promotionand describe how they combine to form an integrated marketing mix.

$2$: Sales

Describe a suitable personal selling procedure for the recently released hand cream.

Describe the steps a social media sales representative would use to boost the new hand cream's sales.