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The CNBC video clip reports some behavioral data that the company was able to utilize from Bumble's internal

database. What type of information do you think Bumble is able to generate simply from monitoring members' use

of the app $($i$.$e$.$ through its internal database$)?$ List $3($three$)$ examples $($e$.$g$.$ number of male vs$.$ female members,

average length of membership, number of hours members use the app each day$).$

Imagine you are the CEO of Bumble. Name $1($one$)$ additional marketing$-$related customer insight that you would be

interested in collecting. This insight should be one that is not available in the company's internal database and will

require customized marketing research $($i$.$e$.,$ collection of primary data$).$ Why would this insight be important for

Bumble?