Post 1: Initial Post Instructions This posting should be a minimum of one short paragraph and a maximum of two paragraphs. Whether you agree or disagree, explain why with supporting ovidence and concepts from the readings or a related exgerience. Includo a reference, link, or citation when appropriale For Discussion: Once a producer decides to use intermediaries (whilesalers and retailers) to help distnbute its producis, it must decide what degree of market exposure wil be best exclusive distribution, selective distribution, or intensive distribution. Contrary to popular opinion, maximum exposuro is not alvays desiiable. The ideal miarket exposure should meet but not exceed the needs of target customers. As one moves from oxelusive distribution to intensive distribution, the total marketing cost may increase-and the quality of service provided by infermediaries may decline. Whan deciding about the deaired market exposure, a marketing manager should consider the furnctons that intermediaries will be asked to pedorm and the product clasa for his product. The product elasses summarize some of what is known about the product-including what the targot customers think of it, their willingness to shop for fi, and the amount of personal attention and service they want. The product class often determines the ideal markot exposure. Or courso. there sometimes is a difference botwoen a product's idear market exposuro and the exposure that it can achieve. Intermediaries are not always willing to carty a new product, ospecially when several simlar products are already on the market. Simiarly, intermediaries who are interested in carrying a product may not havo the opportunity, unless the producer wants them as a channel partner. Task: This exercise will give you some practice in determining the ideal degree of market exposure for a company. Read the case below carefully and then answer a-c to your classmates: Case: James River Paper (JRP) recenty introduced Alsorb, a new double thick paper towels aimed at familios with chidren. Primanily an industial products manulacturer. JRP had produced paper towets for a few large grocery chaine to sell as their own dealer brand. But Absarb was its first attempt at marketing a consumer product under its own brand. So far, resuzs are not encouraging. Oaly a few wholesalers havo taken on the ine. Moat are very reiuctant to hande Absorb, claiming that retai shelves are already owercrowded with psper towols. Questions. a. identify the product class involved. b. identily the degree of market exposure (intensivo, selective, or exclusive) which you think would be ideal, and e. oxplain why you think the indicated degree of market exposure would be ideal, State any assumptions that you have mado Posts 2 and 3: Respend to Classmates' Posts Instructions After croating your initial poet, look over your classmates' discussion posts and give at least two thoughtful responses to two different classmates (one per classmate)