Question: Post - decision dissonance can influence consumer behavior because it: creates discomfort that the consumer would like to reduce. increases the ability of the consumer
Postdecision dissonance can influence consumer behavior because it:
creates discomfort that the consumer would like to reduce.
increases the ability of the consumer to process intormation.
increases the recall ability of the consumer for product attributes.
attracts customers who are habitual buyers of other brands.
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