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Internet-based Marketing Report HOS 211 Communications for Hospitality 1. CN Tower, or 2. The Whitney (restaurant Detroit), or 3. Mamott International The hospitality industry, like any other customer service industry, must use social media to communicate with the public. We have talked briefly about dealing with complaints on social media, but much more of these companies' efforts will be about attracting potential customers and maintaining those relationships. This assignment is created for you to consider whether their efforts are successful Please research one of the three companies/organizations listed above using the following subsections. This assignment should take between a page and a half to a maximum of two pages to complete, single spaced. You will be graded on the thoroughness of your evaluation and the quality of your writing. Be mindful of writing in sentences that are clear, don't contain too many unnecessary words and not too long. Your assignment should not contain sentences/paragraphs that are too similar to another student's work. Your evaluation should be your own and if you work is too similar to that of another student you will lose points. Introduction Give a background of the company you have selected. What service does it provide.? How many locations does it have? How many visitors does it have cachycar? Attribute where you found your information. Which social media accounts does it have? Twitter Under this subhead (subsection) describe the hospitality company's communication on Twitter. How many followers do they have? How often do they Tweet? What do they usually Tweet about? How would you describe the writing in their Tweets? How do these Tweets attract customers? Do they rely on photos or video in their Tweets? Is it effective? How many followers do they have? What kind of messages are best suited for Twitter as opposed to other social media? Facebook Under this subhead (subsection) describe the hospitality company's communication on Facebook. How many followers do they have? How often do they post? What do they usually post about? How would you describe the writing in their posts? How do these posts attract customers? Do they rely on photos or video in their posts? Is it effective? How many followers do they have? What kind of messages are best suited for Facebook as opposed to other social media? Instagram Does your hospitality organization have an Instagram account? How many followers do they have? Describe the company's typical Instagram post? How would you describe the writing in their posts? What are the posts usually about? How do these posts attract customers? Is it effective? What kind of messages are best suited for Instagram as opposed to other social media? Most effective Which of the company's social media accounts do you feel is most effective in attracting and maintaining followers? Do you think this account will translate into business for the company? Explain your answers. What suggestions do you have for the company to in improving its social media relationships with the public? Internet-based Marketing Report HOS 211 Communications for Hospitality 1. CN Tower, or 2. The Whitney (restaurant Detroit), or 3. Marriott International The hospitality industry, like any other customer service industry, must use social media to communicate with the public, We have talked briefly about dealing with complaints on social media, but much more of these companies' efforts will be about attracting potential customers and maintaining those relationships. This assignment is created for you to consider whether their efforts are successful. Please research one of the three companies/organizations listed above using the following subsections. This assignment should take between a page and a half to a maximum of two pages to complete, single spaced. You will be graded on the thoroughness of your evaluation and the quality of your writing. Be mindful of writing in sentences that are clear, don't contain too many unnecessary words and not too long. Your assignment should not contain sentences/paragraphs that are too similar to another student's work. Your evaluation should be your own and if you work is too similar to that of another student you will lose points. Introduction Give a background of the company you have selected. What service does it provide.? How many locations does it have? How many visitors does it have cach year? Attribute where you found your information. Which social media accounts does it have? Twitter Under this subhead (subsection) describe the hospitality company's communication on Twitter. How many followers do they have? How often do they Tweet? What do they usually Tweet about? How would you describe the writing in their Tweets? How do these Tweets attract customers? Do they rely on photos or video in their Tweets? Is it effective? How many followers do they have? What kind of messages are best suited for Twitter as opposed to other social media? Facebook Under this subhcad (subsection) describe the hospitality company's communication on Facebook. How many followers do they have? How often do they post? What do they usually post about? How would you describe the writing in their posts? How do these posts attract customers? Do they rely on photos or video in their posts? Is it effective? How many followers do they have? What kind of messages are best suited for Facebook as opposed to other social media? Instagram Does your hospitality organization have an Instagram account? How many followers do they have? Describe the company's typical Instagram post? How would you describe the writing in their posts? What are the posts usually about? How do these posts attract customers? Is it effective? What kind of messages are best suited for Instagram as opposed to other social media? Most effective Which of the company's social media accounts do you feel is most effective in attracting and maintaining followers? Do you think this account will translate into business for the company? Explain your answers. What suggestions do you have for the company to in improving its social media relationships with the public