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Chapter One

$1.$Double$-$Space all work. Students will have three days to complete this On$-$Line Quiz. Your ebook will assist as well as the Chapter PPT$/$PowerPoint Slides provided to you in Canvas.

Explain your understanding of the following:

$20$ Points Possible

Marketing Oriented Era

Sales Oriented Era

Values Based Marketing Era

Production Oriented Era

Share, in your words and reading, how Marketing Creates Value and how firms become more Value Driven.

$10$

Points Possible

Chapter Two

Define and Explain the importance of a Marketing Strategy.

$10$ Points Possible

Share your Understanding of the SWOT Analysis.

$10$ Points Possible

Explain why it is important to have a Sustainable Competitive Advantage. $10$ Points Possible

Share ways to Retain Loyal Customers. $5$ Points Possible

Define$/$Share the Marketing Strategies for Developing Customer Value. $15$ Points Possible

Chapter Three

$8.$ Define or Explain Conscious Marketing.

$10$ Points Possible

$9.$ What are the Four Steps in Ethical Marketing and why is Ethical Marketing such an integral part of a company's Conscious Marketing Strategy?

$15$ Points Possible