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1 Marketing Analytics: Using Demographic Data to Select Target Markets Genevieve owns a booming plastic surgery chic in Santa Fe, New Mexico She is Specialcred in the restoration, reconstruction and alteration of facial and body sechetics in the past five years or so, she has noticed a surge of older people aged 65 ring in her renowned ory of Pueblo-style architecture, Santa Fe So, she decided to study her target market Understanding her audience composition terms of age, gender and lifestyle would enable her to develop creative content on her website, buy the right media channel to communicate her messages, and target the accurate target market though marketing and remarketing campaigns But as a surgeon. She has neither the experience not the time to do this on her own so she called a friend of hers, a university professor and asked her to recommend a top marketing student to do this analysis. You are chosen from mong 540 students. You begin toy suggesting analyzing Genevieve's website users in order to gain an accurate picture of the composition of her target market Piguet Age, bounce rate and conversion rate Acouston Online Behavior Purchase New Users Who Users who Al Users New Users Age Pages Bounce Viewed Ecommerce Duration for Viewed per Were Rate Only One User avg) in REVENUE Conversion Engaged in a Page Seconds Transaction Rate 1500 1200 400 T8000 2400 $25,000 GOO 5 120 1000 550 350.000 300 250 3 300 70 30 200 $20.000 0 100 3 60 20 $75.000 300 45 25 5 310,000 1 25 $900 4 you suggest that the fest hom to be analyzed should be the bounce rate the bounce rates the percentage of visitors to Genevieves website whether viewing one page navigate way from the site. A high bounce rate is an indicator that a homepages boring or repellent in order to obtain a low bounce rate Genevieve has to improve the design of her website by making custom changes to setup According to various age groups, you calculate the bounce rate by dividing the number of users who viewed by one page by the number of new users use the data in Figure 1) What did you find A Users who Users Who Were Nrw Users Vid Only Bounce Rate Ecommerce Engaged in a Page Transaction Conversion Rate 3 to search Prey E 1 of 1 e Nord 1 Marketing Analytics: Using Demographic Data to Select Target Markets Genevieve owns a booming plastic surgery chic in Santa Fe, New Mexico She is Specialcred in the restoration, reconstruction and alteration of facial and body sechetics in the past five years or so, she has noticed a surge of older people aged 65 ring in her renowned ory of Pueblo-style architecture, Santa Fe So, she decided to study her target market Understanding her audience composition terms of age, gender and lifestyle would enable her to develop creative content on her website, buy the right media channel to communicate her messages, and target the accurate target market though marketing and remarketing campaigns But as a surgeon. She has neither the experience not the time to do this on her own so she called a friend of hers, a university professor and asked her to recommend a top marketing student to do this analysis. You are chosen from mong 540 students. You begin toy suggesting analyzing Genevieve's website users in order to gain an accurate picture of the composition of her target market Piguet Age, bounce rate and conversion rate Acouston Online Behavior Purchase New Users Who Users who Al Users New Users Age Pages Bounce Viewed Ecommerce Duration for Viewed per Were Rate Only One User avg) in REVENUE Conversion Engaged in a Page Seconds Transaction Rate 1500 1200 400 T8000 2400 $25,000 GOO 5 120 1000 550 350.000 300 250 3 300 70 30 200 $20.000 0 100 3 60 20 $75.000 300 45 25 5 310,000 1 25 $900 4 you suggest that the fest hom to be analyzed should be the bounce rate the bounce rates the percentage of visitors to Genevieves website whether viewing one page navigate way from the site. A high bounce rate is an indicator that a homepages boring or repellent in order to obtain a low bounce rate Genevieve has to improve the design of her website by making custom changes to setup According to various age groups, you calculate the bounce rate by dividing the number of users who viewed by one page by the number of new users use the data in Figure 1) What did you find A Users who Users Who Were Nrw Users Vid Only Bounce Rate Ecommerce Engaged in a Page Transaction Conversion Rate 3 to search Prey E 1 of 1 e Nord