Potawatomi Bingo Casino wants to increase awareness of their hotel and entertainment options. What media mix would

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Potawatomi Bingo Casino wants to increase awareness of their hotel and entertainment options. What media mix would you suggest for a $10 million advertising campaign? Fully explain why these are the best choices for your target market AND product.

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Auditing An International Approach

ISBN: 978-0071051415

6th edition

Authors: Wally J. Smieliauskas, Kathryn Bewley

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Posted Date: Dec 13, 2023 07:44 AM

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Potawatomi Bingo Casino wants to increase awareness of their hotel and entertainment options. What media mix would

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Creating a media mix for Potawatomi Bingo Casinos hotel and entertainment options involves selecting a combination of advertising channels that effectively reach the target audience while maximizing t... View the full answer

Auditing An International Approach

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