Question: pr 2 m 2 2 0 r . 0 3 . 0 6 5 The Ethan Allen furniture company collects information about a wide variety

pr2m220r.03.065
The Ethan Allen furniture company collects information about a wide variety of competitive, economic, political, legal and regulatory, technological and sociocultural forces that affect its marketing activities. This process is called
a. environmental scanning.
b. survey of environment.
c. environmental monitoring.
d. marketing information processing.
e. environmental analysis.
pr2m220r.03.065 The Ethan Allen furniture company collects information about a wide

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