Question: pr 4 fm 0 8 h _ ch 0 2 . 1 3 m Which of the following is a disadvantage of being a first

pr4fm08h_ch02.13m
Which of the following is a disadvantage of being a first-mover in the market?
a. costs of marketing plan implementation
b. the chance that products will be protected by patents
c. large outlays associated with creating a new product
d. inability to accurately predict performance standards
e. high switching costs consumers may experience
pr4fm08h_ch02.13m Which of the following is a disadvantage of being a

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