Practical Application

You have now made even further organizational structural changes and realize that while they seemed to help some with internal effectiveness, suppliers, partners, workers, order fulfillment and customer service; the competition in the global market is fierce and is slowing down your sales and desired growth in the market. You must now consider an active plan rather than a reactive plan to gain a competitive advantage. Provide at least two examples of companies that used innovation and change to establish a global competitive advantage. Discuss your ideas for taking the next step for each of your two example companies to maintain their competitive advantage over time. While you may use your own personal experience, you MUST have at least one Internet article showing that you have researched this topic. Support your response by strong research and good business logic.