PRACTICE CASE: Just 2 It: Faced with an on-campus rape and murder the university of Florida implemented a low-key campaign around the concept of safety in numbers when using university facilities at night answer the 8 case questions 1. Name of the case 2. Business Goal - Written as a proper Business Goal 3. Communication Goal - Written as a proper Communication Goal 4. Audience/Publics - Identify between primary and secondary 5. Communication Objectives - Write each Objective to meet all FIVE requirements 6. Strategic strengths of case - Not just what the strength is, but why is it a strength for this marketing campaign. Prove/explain by connecting your points back to RPIE. 7. Strategic weaknesses of case (link comments to RPIE) - Not just what the weakness is, but why is it a weakness for this marketing campaign. Prove/explain by connecting your points back to RPIE. 8. Tips/creative ideas and strategic lessons learned from the case that you might borrow in the creation of plan for your own client.