Question: Practice Case Study-2 Well, what does it say, Darla? asked Dan. How much do they want? Darla, the manager at the Klondike Restaurant and Dan,

Practice Case Study-2 Well, what does it say, Darla? asked Dan. How much do they want? Darla, the manager at the Klondike Restaurant and Dan, the restaurant's bar manager, talked about the contract they had just received from the band called The Sea Cruisers. Darla was at the computer reading the contract as she talked with Dan. The Sea Cruisers were the '50s and '60s era band that Dan and Darla felt might help draw more guests to their restaurant's outdoor patio on Friday and Saturday nights. They want $1,000 per weekend. And we'd have to agree to a three-month contract, said Darla as she looked up. "So it's about a $12,000 commitment on our end." Well, said Dan, we should sell more food and more drinks on the weekend if we have the band to help us draw more customers. I agree, said Darla, but I think the real question is will we attract enough new customers to pay for the band and still make money? Right, said Dan, but how will we know unless we go ahead and give it a try? 1. How can Dan and Darla predict the number of new customers who might be attracted to their proposed "live music idea? 2. Why is it important to predict, as accurately as possible, the number of customers who might come to hear the band before signing a contract with it
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