Preaparation:

Carefully looking at the research process in Ch 2, comment on the following statements (a, b, and c) below with either a Yes or No. Then provide a validated answer on why you choose said Yes or No to each statement. Please upload your answers in a Word.doc to this Assignment.

Task:

The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist.

The information research process serves as a blueprint for reducing risks in making marketing decisions.

Selecting the most appropriate research design is the most critical task in the research process.