Predictive analytics has received a big stimulus with the advent of social media. It is a technique that usesmathematical or statistical algorithms, neural networks, artificial intelligence, and other advanced modeling tools to create actionable predictive models based on available data. What are some ways that it can be used?

		...to increase customer loyalty, drive up sales, increase revenue
		...to optimize existing processes, identify hidden problems, and anticipate future problems or opportunities
		...to train business people in advanced statistics and in how to apply proper algorithms to a significant problem that needs to be solved.
		... to harvest mountains of data stored within social media sites, such as facebook