Question: Predictive technology used by e - marketers relies on which of the following? tracking the shopping patterns of large numbers of people collecting qualitative information

Predictive technology used by e-marketers relies on which of the following?
tracking the shopping patterns of large numbers of people
collecting qualitative information through online questionnaires
collecting data through people meters
sophisticated brain scans revealing consumers' reactions to advertisements and products
drawing generalizations from professional respondents

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