premium pricing,

1) Identify and read a scholarly article or paper that deals with the subject of premium pricing, raising prices, how to charge higher prices, what makes consumers pay higher prices, how to stand firm on price in the face of downward pressure, etc. The article does not have to be recent, merely relevant. The article must shed some light on the study of, and contribute to our knowledge of. "How to Charge Higher Prices 2) Rewrite and expand on one or two marketing topics in the Crane textbook, but with a Charge Higher Prices twist based on the experiments/conclusions in your scholarly article. Write from the point of view of an expert, a professor, a textbook author. Teach me how to do something in marketing, but in a way that will show me as an entrepreneur how to maximize my prices and profits. You should refer to the article's experiments, statistics, conclusions and implications, but no internal citations are required. Include at least one example, whether real or made up. Your paper should be approximately 2 pages, single-spaced