Question: Prentice Hall Publishing is going to add two additional distribution centers to its European theater of operations. One center will be located in each of

Prentice Hall Publishing is going to add two additional distribution centers to its European theater of operations. One center will be located in each of two countries selected from the set of four candidates. The four potential countries and 15 KSF ratings are given below. The KSFs were evaluated on the basis of a 1 to 5 rating system, where 1 means least desirable country and5, the most desirable.
Key Success Factors
Spain
England
Italy
Poland
1. rate of technology change
1
3
5
2
2. innovations in process design
3
5
5
4
3. number of skilled workers
1
5
3
5
4. national literacy rate
2
5
2
3
5. stability of government
5
1
1
1
6. product liability laws
1
2
1
2
7. export restrictions
4
2
1
5
8. similarity in language
1
3
1
2
9. work ethic
4
2
5
2
10. tax rates
1
3
5
2
11. inflation
5
3
5
2
12. availability of raw materials
5
5
5
5
13. interest rates
4
5
2
4
14. population
1
3
4
1
15. number of miles of highway
1
5
5
1
On the assumption that each of the 15 KSFs is equally important, which two countries would be the best choices for locating the two new distribution centers? Assume equal weights of 1.
Part 2
The best location is
Italy
Poland
Spain
England
, with an average score of enter your response here (round your response to two decimal places).
Part 3
The second best location is
Italy
Poland
Spain
England
, with an average score of enter your response here (round your response to two decimal places).

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