Question: Preparation For this assignment you will write a product report focused on a single product of your choice. Your product must be in a physical

Preparation For this assignment you will write a
Preparation For this assignment you will write a product report focused on a single product of your choice. Your product must be in a physical store (so no online products). You can also not use a service (like a spe or haircut). Go to the store where your product is sold. This can be your local grocery store, Walmart, Target, or wherever your product is sold and displayed alongside competing brands and products. When selecting your product or good, keep in mind that in this assignment you will be analyzing the product based on the four Ps of marketing. Task Gather the information necessary to complete your Product Report. Among the information you will need to collect is the following: Name of product and company: Use the proper corporate name, not a nickname. For example: Tide Pods by Proctor & Gamble. Include pictures if you're handy with uploading/inserting images. Product description: Briefly describe the product you've selected along with any relevant history that led you to choose this product/brand. Describe the key marketing strategies behind your selected product. You should bese your evaluation and report on what you can observe about how the four Ps are applied to the product you chose. o Product: Describe the want or need your product addresses. o Placement: Describe the physical location of the product among its closest competitors le quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy. o Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing o Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well es flyers, coupons, social media, online advertising, etc. . Other factors: You might notice other important factors about your product that lie outside the four Ps. You can include them in your report here. One example might be a unique distribution system for your product. When putting together your assignment for submission

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Mathematics Questions!