Question: Preparation: Read the article, Are B Corps Truly Better? and look over the Stakeholder Analysis Worksheet. Refresh your memory of the lecture material on benefit
Preparation: Read the article, Are B Corps Truly Better? and look over the Stakeholder Analysis Worksheet. Refresh your memory of the lecture material on benefit corporations, sustainability, and classical utilitarianism.
Research: Find one example of a company that uses sustainability in their branding but appears to be engaged in greenwashing that is NOT Nestle or Nespresso. Your example does not have to be a B Corp.
Task: Use classical utilitarianism to determine whether the companys use of greenwashing is ethical or not. To do this, you will need to analyze all of the stakeholders and determine who is being benefited or harmed by the companys practices. You should include the public as a stakeholder by considering the impact on public goods, such as air and water.
To receive full credit points your response should:
In one paragraph: Briefly describe the companys use of sustainability in branding and why it appears to be greenwashing
In a second paragraph: Briefly explain who is being benefited by this practice and how you can use bullet points if you like
In a third paragraph: Briefly explain who is being harmed by this practice and how you can use bullet points if you like
In a fourth paragraph: Briefly state whether the companys use of sustainability in branding is ethical or unethical according to classical utilitarianism and provide a justification for your response that draws on your stakeholder analysis. You may also offer a solution that would satisfy utilitarian concerns if you likebut this is not required.
Use MLA intext citation if you use any quotes see MLA citation basics under "course info" and include a works cited entry with a link to show where you got the information you did about your example.
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