prepare a 5 page report

This assignment requires students to analyse a case relevant to the evolving social media efforts of West Jet.

Required Materials

Neufeld, D., Jiwani, F., Hardy, S., & Tong, P. (2016). WestJet: A new social media strategy. Ivey Publishing.

CASE SIUDY 2 (QUESTIONS) 1. Which of these two options should Bartrem and Hounslow select? If you are not already familiar with Snapchat and Pinterest, spend a few minutes exploring each platform to develop an understanding of how they work. 2. Provide your implementation plan. With a budget increment of CASO,' will WestJet be able to build a serious presence on your recommended platform (1.e., can your plan pay for itself?)? Be sure to define what you mean by "serious presence" (i.e., provide a specific target in terms of impact such as number of visits, revenue goals, etc.). 3. Research and describe one interesting new social media platform that is on the horizon (ie, less than two years old). Should WestJet be actively exploring new arrivals like this new service or waiting until a platform is popular and proven before investing in it? 1