Prepare a Brand report card for Optus based on the following questions:

T$1.$the brand excels at delivering the benefits customers truly desire

$2.$ The brand stays relevant.

$3.$ The pricing strategy is based on consumers$$ perceptions of value.

$4.$ The brand is properly positioned.

$5.$ The brand is consistent.

$6.$ The brand portfolio and hierarchy make sense.

$7.$ The brand makes use of and coordinates a full repertoire of marketing activities to build equity.

$8.$ The brand$$s managers understand what the brand means to consumers.

$9.$ The brand is given proper support, and that support is sustained over the long run.

$10.$ The company monitors sources of brand equity.