prepare a case study for Publix Super Markets: Its Strategy in the U.S. Supermarket and Grocery Store Industry

Publix Supermarket's President Kevin Murphy has employed you as a consultant to assess the company's overall situation and recommend a set of actions to improve the company's prospects. Please prepare a report of no more than seven pages for Mr Murphy identifying the 3-4 top priority issues that the company's management should address and the actions you believe he must initiate to address these issues and preserve Publix as a dominant firm in the industry, both in terms of market share and profitability. Your report should contain detailed and convincing reasons supporting each of your recommendations. The support offered for each of your recommendations must be based on conclusions drawn from applying the concepts and analytical tools found in this module regarding strategic moves that may be suitable for Publix.

All concepts and analytical tools should be referenced to the relevant page/chapter of the core text and any academic articles sourced. A title page and bibliography should be included in your report ( these are not counted in the page limit).

All information in your analysis should be confined to the case study reading found in the McGraw Hill eBook used in this module, Case 15, pages C 198 to C211.