Question: Prepare a competitive analysis of amazon v. eBay. 1. Select a brand/company, identify, and analyze the most important direct competitor. (Amazon v. eBay) 2. Identify

Prepare a competitive analysis of amazon v. eBay.

1. Select a brand/company, identify, and analyze the most important direct competitor. (Amazon v. eBay)

2. Identify other current and potential direct competitors

3. Identify current and potential indirect competitors

4. Perform a Market/Sub-market Analysis - current and high potential

5. Perform a Customer Analysis - current and high potential

6. Provide a Comprehensive Strategy Assessment - a. Describe each key competitor's current positioning/marketing strategy b. What are each key competitor's major sources of competitive advantage c. What additional sources of competitive advantage could each develop in the future d. Select one competitor for further focus, then provide: i. New positioning and accompanying new marketing strategies that you recommend for it ii. Why you recommend these particular strategies iii. How these strategies would be implemented iv. How their success should be measured

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