Question: prepare a project by analyzing TURKCELL . Brand analyses must contain the following issues: Brand history and current coverage Brand positioning strategies (Target market(s), Points
prepare a project by analyzing TURKCELL . Brand analyses must contain the following issues:
- Brand history and current coverage
- Brand positioning strategies (Target market(s), Points of parity, and points of difference)
- Brand mantra, Brand element (names, logos, slogan, character, jingle, etc.).
- Digital marketing efforts (Facebook, Twitter, Instagram or other social media implementations, mobile marketing application and content marketing efforts-if exists-),
- Leveraging secondary brand associations (Companies-through branding strategies- Countries or other geographic areas-through identification of product origin- Channels of distribution-through channel strategy- Another brands-through co-branding- Characters-through licensing-Spokespersons-through endorsements- Events-through sponsorship- Other third-party sources-through awards or reviews-)
- Brand personality (or Brand Persona. f it's possible to find from the web-based research),
- Brand portfolio
- Brand hierarchy
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