Question: prepare a project by analyzing TURKCELL . Brand analyses must contain the following issues: Brand history and current coverage Brand positioning strategies (Target market(s), Points

prepare a project by analyzing TURKCELL . Brand analyses must contain the following issues:

  • Brand history and current coverage
  • Brand positioning strategies (Target market(s), Points of parity, and points of difference)
  • Brand mantra, Brand element (names, logos, slogan, character, jingle, etc.).
  • Digital marketing efforts (Facebook, Twitter, Instagram or other social media implementations, mobile marketing application and content marketing efforts-if exists-),
  • Leveraging secondary brand associations (Companies-through branding strategies- Countries or other geographic areas-through identification of product origin- Channels of distribution-through channel strategy- Another brands-through co-branding- Characters-through licensing-Spokespersons-through endorsements- Events-through sponsorship- Other third-party sources-through awards or reviews-)
  • Brand personality (or Brand Persona. f it's possible to find from the web-based research),
  • Brand portfolio
  • Brand hierarchy

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