Prepare a report that includes both a PESTLE and Michael Porter style competitive forces analysis and then conclude with your initial recommendations for strategic choices. This assignment is Part 1 of an extended Case Study. You will use the same case for Assessment 2 and 3. Learning outcomes This assessment task is aligned to the following learning outcomes: Critically discuss the theories, concepts and models of strategic management and its place in the practice of management and business. To apply strategic management frameworks and tools to conduct strategic analysis, make appropriate strategic choices and implement effective strategies. Assessment details In this assignment you undertake some strategic assessments of a selected real world example that will be your case. You are to select from the list of organisations provided below. Describe the organisation Describe the strategic position by undertaking and presenting a PESTEL and Michael Porter style competitive forces analysis of the industry for your chosen company. Discuss what these tell you about key drivers for change, industry attractiveness, potential opportunities and possible threats? Given your analysis of the strategic position, suggest a few strategic choices you think could improve your case organisations opportunities for being successful. This will be expanded on in A3 - Case Study Part 2

you have to do the case study on any Australian company. That includes PESTEL and five forces in that.