Question: Prepare a report which highlights elements of a Marketing Plan which examines your chosen businesss current position within the wider macro environment and current market
Prepare a report which highlights elements of a Marketing Plan which examines your chosen businesss current position within the wider macro environment and current market place (micro) relative to competition. This will involve a wider strategic focus using strategic marketing tools and current market data while also appraising the use of current digital platforms currently is use by the hospitality & travel industry within Dubai. These may include:
Mobile-optimized website
Search Engine Optimization (SEO)
Content marketing
Social media marketing/video marketing
Email marketing
Online webinars and virtual events
Cross promotion with other businesses in the industry
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