Question: Prepare a report which highlights elements of a Marketing Plan which examines your chosen businesss current position within the wider macro environment and current market

Prepare a report which highlights elements of a Marketing Plan which examines your chosen businesss current position within the wider macro environment and current market place (micro) relative to competition. This will involve a wider strategic focus using strategic marketing tools and current market data while also appraising the use of current digital platforms currently is use by the hospitality & travel industry within Dubai. These may include:

Mobile-optimized website

Search Engine Optimization (SEO)

Content marketing

Social media marketing/video marketing

Email marketing

Online webinars and virtual events

Cross promotion with other businesses in the industry

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