Question: prepare a succinct but thorough posting for your boss and the executive team about the strategies and tactics that are being used to market this
prepare a succinct but thorough posting for your boss and the executive team about the strategies and tactics that are being used to market this product in your home country and the other country you have identified. Your posting should include:
The product name and description.
The commercial's message.
A description of who you believe to be the commercial's target market.
Relevant cultural characteristics.
Include relevant cultural characteristics of both your home country and the other country. Macroenvironmental Factors
List and describe the relevant environmental elements legalregulatory economic, competitive, technology
Comparative Marketing Analysis Describe the key marketing elements on the basis of product and customer type:
Compare and contrast marketing strategies of the company you chose for the specific product you identified in the US and another country of your choice. Analyze the marketing of the product and evaluate whether the marketing is a match for the culture based on what you found in your research and what you have read in the textbook.
Evaluation and Recommendations
Include a link to the images of advertising samples from both countries.
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