prepare a tabplan - that is, a plan (or instructions) for developing cross-tabs (also called data tables) that will help us analyze the survey data collected. The tabplan should include all survey questions and specify what banner breaks should be created for the particular topic. For statistical testing between banner breaks, breaks should be mutually exclusive and be complimentary (add up to 100% of the sample). In this case, we need to create a banner that will help this grocery store select a magazine cover. Some things to keep in mind about this grocery store and survey as you create your tabplan: - There are 2 different stores that might use this magazine cover (Sobeys, FreshCo). - The grocery store is interested in understanding differences across regions: Western Canada, Ontario, Quebec, Atlantic Canada. (Territories are excluded from analysis.) - There are 6 different magazine covers being evaluated (see JPEG images). - There are 4 different customer segments for these stores: A) 1-2 person households with income over $80k; B) 1-2 person households with income under $80k; C) 3+ person household with income over $100k; D) 3+ person household with income under $100k. For your tabplan, make sure all the questions in the survey are listed in your tabplan. Create one banner, based on your understanding of this store's needs (see above).

Summer Magazine Pretest Q1.1 Thank you for agreeing to participate in this survey. We truly appreciate your time and cooperation. At the completion of the survey, you will be entered into a draw to win a $100 gift card. We are looking for your opinions, so please be open with your responses. As you progress through the survey, please do not use your browser's back or forward buttons, only use the arrow at the bottom of this window. Let's get started! Q1.3 First, in which province or territory do you live? Alberta (1) British Columbia (2) Manitoba (3) New Brunswick (4) Newfoundland and Labrador (5) Nova Scotia (6) Northwest Territories ( 7 ) Nunavut (8) Ontario (9) Prince Edward Island (10) Quebec (11) Saskatchewan (12) Yukon (13) Q1.5 Which of the following age groups do you belong to? Less than 18 years old (1) 18-24 years old (2) 25-34 years old (3) 35-44 years old (4) 45-54 years old (5) 55-64 years old (6) 65 years old and over (7) You (1) You and someone else equally (2) Someone else (3) Q1.7 Do you or does anyone in your household work for any of the following types of companies? Please select any that apply. An advertising agency or public relations firm (4) A market research company or department (5) A radio or television station (6) A newspaper or magazine (7) A grocery store or major retail chain (8) A pharmaceutical company (9) A bank or other financial institution (10) None of the above (11) End of Block: Default Question Block End of Block: Contest Entry Start of Block: Shopping Habits and Stores Q4.3 Overall, at which one supermarket or grocery store do you spend the most money on food and grocery items? This would be your main grocery store. Don't know No one store None of these Costco Farm Boy FreshCo Food Basics Food4U Great Canadian Superstore Loblaw Sobeys Metro No Frills Real Canadian Superstore Save-On Safeway End of Block: Shopping Habits and Stores Neither like not dislike (3) Like somewhat (4) Like a lot (5) Q6.3 If this magazine was free at your ${e:// Field/Banner } store, how likely are you to pick it up? Very unlikely (1) Somewhat unlikely (2) Neither likely not unlikely (3) Somewhat likely (4) Verv likelv (5) Q6.4 On the magazine cover below, please click on the elements that you like, if any, and tell us why in the box below. Q6.5 What do you like about this cover? Q6.6 On the magazine cover below, please click on the elements that you dislike, if any, and tell us why Q6.8 On a scale from 1 (strongly disagree) to 5 (strongly agree), please rate how much you agree with each statement: (1)Stronglydisagree(1)(2)Somewhatdisagree(2)(3)Neitheragreenoragree(4)(4)Somewhatagree(5)(5)Strongly This magazine cover is different from what other grocery stores are doing for the summer season. (Q6.8_1) This magazine cover is eyecatching. (Q6.8_3) This magazine cover is something that I would expect from ${e//Field/Banner}. (Q6.8_4) I am inspired to make/buy what is on the cover. (Q6.8_5) This cover makes me want to explore what is inside of the magazine. (Q6.8_7) This magazine cover makes me want to visit the ${e:// Field/Banner } website. (Q6.8_8) Q6.9 Based on this cover, how likely are you to shop at ${e:// Field/Banner\} during the summer time? I definitely will not shop at ${e:// Field/Banner }. (1) I probably will not shop at ${e://Field/Banner}. (2) I may or may not shop at ${e://Field/Banner}. (3) I probably will shop at ${e://Field/Banner}. (4) I definitely will shop at ${e:// Field/Banner }. (5) Start of Block: Overall Q13.1 Below are some of the other potential magazine covers. Please rank them in order based on the one you like most (1) and least (6) for a summer magazine cover. Cover 1(1) Cover 2(2) Cover 3(3) Cover 4(4) Cover 5(5) Cover 6(6) Q13.2 Which one out of the six magazine covers makes you most interested in shopping at ${e//Field/Banner} during the summer time? Cover 1 (1) Cover 5 (2) Cover 2 (3) Cover 6 (4) Cover 3 (5) Cover 4 (6) End of Block: Overall Start of Block: Classification Q14.1 We just have a few questions about you, for data classification purposes. Page 8 of 9 x2 Q14.2 Including yourself and any children, how many people live in your household? 1(1)10+(10) Q14.3 How many children under the age of 18 do you have living in your household? 0(1)5+(6) Q14.4 Which of the following best describes your current annual household income before taxes? Under $30,000(1) $30,000 to less than $50,000 (2) $50,000 to less than $80,000 (3) $80,000 to less than $100,000 (4) $100,000 to less than $150,000 (5) $150,000 or more (6) Prefer not to answer ( 7 ) End of Block: Classification