Question: Prepare a Weighted Competitive Strength Analysis (reference Chapter 4) using the following 9 KSF's; Quality/product performance, Reputation/Image, Key partnerships, Technological skills, Network distribution capability, New
Prepare a Weighted Competitive Strength Analysis (reference Chapter 4) using the following 9 KSF's; Quality/product performance, Reputation/Image, Key partnerships, Technological skills, Network distribution capability, New product innovation capability, Financial resources, Relative cost position, Customer service capabilities. You may assign your own importance weight to each of these KSF's (be sure they add up to 1.0). You will be comparing Spotify with two of its rivals; Apple & Pandora. After you've calculated each company's overall weighted competitive strength rating, describe how competitively strong or weak Spotify is relative to its rivals. Tip - you may have to do some external research on the competitors so be sure to cite your references.
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