Question: prepare and develop an e-marketing plan for a company called an International Plantain Chips. It was established on September 2022. use the outline in the
i. Situation Analysis: This presents information regarding the selected firm's situation prior to the design and implementation of the e-Marketing strategy. This must include information regarding the current target market(s), the current marketing environment (micro and macro) and why the product/ service is relevant and makes business sense. ii. SWOT Analysis: What are the firm's internal strengths and weaknesses compared with its external opportunities and threats? How does their product or service differ from the competition in terms of exclusive processes or superior ingredients, or other features. What are their strengths versus that of their competition? What are their weaknesses versus that of their competition? How will these be addressed? iii. E-marketing Objectives: Set the electronic marketing objectives for the firm and their product/ service, based on the overall assessment of the current situation, by which future performance can be measured and corrective action taken if needed. iv. E-marketing mix strategy: Identify and describe the electronic marketing mix strategies that will be employed to market the firm's products and services online. v. Implementation Strategy: How will the firm be organized - by function, number and types of employees, activities, responsibility, and timetables for completion - to implement the e-marketing strategies? Where will decision-making authority rest? vi. Budget: Determine the projected costs to be incurred in implementing the plan and compare that with projected revenue and sources of finance. vii. Evaluation and Control Strategy: How will the results of the marketing plan be measured and evaluated? What actions will be taken to reduce the differences between the planned and the actual performance
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