Question: Prepare aPowerPointpresentationconsisting of four slidesthat summarize the article The future of personalizationand how to get ready for it by: Julien Boudet, Brian Gregg, Kathryn Rathje,

Prepare aPowerPointpresentationconsisting of four slidesthat summarize the article The future of personalizationand how to get ready for it by: Julien Boudet, Brian Gregg, Kathryn Rathje, Eli Stein, and Kai Vollhard

Title slide Title of the article and your name. Also list any other resources you may have consulted to prepare your assignment.

Second slide summarize the article in no more than five bullet points.

Third Slide assume that you are the marketing manager of a new retail store (e.g.,coffee shop, apparel store, sneaker outlet, etc.) that is located in a busy center city location.Using the lessons learned from the reading, list at least three objectives (e.g., increase revenues, improve brand image, and/or grow customer relationships)

Fourth slide Apply the lessons learned from reading theMcKinseyarticle by describing 4micromarketingstrategies that you could deploy to achieve the objectives listed on slide 3.

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