Prepare the Implement and Control the Marketing Plan section of your Marketing Plan for BIG LOTS $.$

Part D$-1$ Action Plans $(5$ pts$)$

Part D$-2$ Responsibility $(5$ pts$)$

Part D$-3$ Time Line $(5$ pts$)$

Part D$-4$ Budget $(5$ pts$)$

Part D$-5$ Measurement and Control $(5$ pts$).$

Your final submission must be written in APA format style. Information on APA style can be found in the Course Project Folder on the Learning Modules page and in the Orientation for this course. Spelling and grammar do count, so utilize the spell check feature to assist you if needed.

Part D$-1$: Action Plans

Think about this section from a Marketing Executive position, with you as the Marketing Executive of your focus company. How will you make your marketing plan happen?

Part D$-2$: Responsibility

Who is responsible for accomplishing each aspect of implementing this plan? What is the title of the person who you would assign to do these tasks$/$objectives$?$

Part D$-3$: Time Line

What is the timing for each of the elements of your plan? In other words, when would you start and complete these decisions in your strategy? What is your anticipated deadline?

Part D$-4$: Budget

Estimate the budget you will need and how much you are willing to spend for each objective.

Part D$-5$: Measurement and Control

How will you measure the actual performance of this plan using metrics and compare it to your planned performance? If you included this in your Objectives and Strategies segments already, it is much easier to measure and evaluate these implementation questions. Be as specific as possible in your plan. Assign deadline dates, budgets, responsibilities, and elaborate on how you will measure the effectiveness of your plan. Review the concept of marketing metrics and use these to measure and evaluate your plan.