Preparing for a new site opening and growing is an important part of business. A business plan is the first step to planning for a successful expansion to a new location, as it will need a bank loan to finance this new location. In order for the bank to feel that it is getting its money back from the interest on the loan, it is essential that a detailed business plan is created. The plan must include an executive summary that describes the purpose of the plan as well as the company's goals. It should also include a description of the company including the business history and structure of the business, along with a section on market analysis which discusses the industry of the business, the target customers, and its competitors. It must also include the management team, information on products or services, and the marketing and sales strategy. The funding request and the financial projections are also essential parts of the plan. This is where the business owner will request the money that is needed and how it will be used, and include a $3-5$ year financial projection. The financial statements include an income statement, balance sheet, and cash flow projection. Banks look for information in the financial$/$funding sections of the business plan as this is where they will see the business's ability to be funded and if it will be able to pay back the loan. I would have to say that the financial projections are the most important parts to me$,$ but which do you think is the most important?