Prescriptive analytics?refers to using optimization and simulation algorithms to provide advice on 'what should we do?' It explores several possible actions and suggests a course of action. Examples include providing advice on scheduling employees' work hours and supply level in order to meet customer demand, selecting a mix of products to manufacture, choosing an investment portfolio to meet a financial goal, or targeting marketing campaigns to specific customer groups on a limited budget.

Prescriptive Analytics focuses on: O Summarizing historical trends. O Data collection and organization. O Recommending best course of action based on data. C) Developing user-friendly data applications